Assertiveness means standing up for your personal rights - expressing thoughts, feelings and beliefs in direct, honest and appropriate ways.
By being assertive we should always respect the thoughts, feelings and beliefs of other people.
Those who behave assertively always respect the thoughts, feelings and beliefs of other people as well as their own. Assertiveness concerns being able to express feelings, wishes, wants and desires appropriately and is an important personal and interpersonal skill. In all your interactions with other people, whether at home or at work, with employers, customers or colleagues, assertiveness can help you to express yourself in a clear, open and reasonable way, without undermining your own or others’ rights.
Assertiveness enables individuals to act in their own best interests, to stand up for themselves without undue anxiety, to express honest feelings comfortably and to express personal rights without denying the rights of others. Assertiveness is saying no when you want to.
A lot people need help in this regard in order to have a life full of freedom and autonomy rather then giving in or confirming to other people’s demands.